fractional CMO

Integrated marketing, growth, creator and content strategy for brands

SLOANE helps beauty, wellness, and DTC brands sharpen their positioning, elevate their creative, optimize creator partnerships, and unlock scalable growth with strategic insight and world-class storytelling.

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marketing

Services

  • Fractional and interim CMO support that provides senior-level marketing direction without the full-time commitment. Focused on integrated growth, brand strategy, performance marketing, and cross-channel leadership for scaling DTC brands.

  • Comprehensive brand strategy that sharpens positioning, messaging, and market differentiation. Built to help modern DTC brands stand out, scale, and build lasting customer affinity.

  • A refined content strategy that blends social media storytelling with performance-driven creative across TikTok, YouTube, Substack and Meta. Designed to elevate brand perception while driving measurable engagement and conversion for DTC brands.

  • An integrated full-funnel marketing framework that aligns brand, acquisition, retention, and creative for cohesive growth. Optimized to improve LTV, reduce CAC, and create a seamless customer journey across every channel.

  • Editorial storytelling that transforms your brand’s world into a clear, compelling narrative across content, campaigns, and social. Crafted to deepen emotional connection and enhance brand equity while supporting performance goals.

  • Strategic creator partnerships that unite influencer storytelling with measurable growth across TikTok, YouTube, Substack and Meta. From UGC to affiliate programs, we collaborate with creators who amplify brand equity and authenticity while driving conversion.

  • Strategic leadership across Meta, Google, and TikTok to drive scalable customer acquisition and profitable growth. Includes creative direction, testing frameworks, and performance optimization tailored for DTC and ecommerce brands.

  • Search-optimized, AI-ready content designed for visibility across emerging AI search platforms and traditional SEO. Built to ensure your brand remains discoverable, authoritative, and competitive in the next era of search.

  • Refined brand positioning paired with a data-driven growth strategy built to accelerate market traction. Helps DTC brands clarify their identity, strengthen differentiation, and scale with intention.

  • High-level marketing leadership that unifies teams, agencies, and channels under a single, strategic vision. Ideal for brands seeking executive-level guidance to elevate performance, efficiency, and creative output.

  • Streamlined marketing operations that improve workflow, channel efficiency, reporting, and team alignment. Designed to support scalable growth with the right systems, processes, and performance infrastructure.

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Anine Bing holding a Marc Jacobs Velvet Noir Major Volume Mascara influencer box. Creator content driving EMV for hair care, makeup and skincare brands
popular skincare solutions and skincare trends found on TikTok
Matcha and wellness recommendations found on AI search, ChatGPT, perplexity, Gemini
Creator content optimized for AI search, how to create AIO for Ai search content to drive product discovery and shopping conversion across social commerce and ChatGPT, Gemini, and Perplexity.
A box of Paula's Choice Skin Perfecting 2% BHA Exfoliating Pads with text highlighting its features, including salicylic acid and pre-moistened pads, with the background in teal.