the art of becoming SO SLOANE

After failing attempts to pitch my first startup to brands via cold emails under my given name, one that is far from trendy, I started emailing prospects under a faux assistant and email alias: Sloane.

The imaginary assistant’s emails outperformed mine tenfold. Sloane was adored, everyone gravitated towards her. She was chic, educated, interesting, a person you wanted to get to know, and one who always made everyone feel welcome. The persona won over hundreds of clients. We would hop on sales calls and prospects would often say: Sloane brought me here, we love her ideas. Little did they know:

I was Sloane.

Sloane evolved into an alter ego. When I was at my best––most confident, laughing, closing sales deals, making everyone feel welcome at a dinner party, connecting friends, taking solo international trips, and turning challenges into catalysts––my friends would say Sloane showed up today.

What began as an imaginary assistant and evolved into an alter ego identified as Sloane, has morphed into a platform to step into your confidence, lead with courage and rewrite your life’s narrative.

The art of being So Sloane is writing the story you want to tell and to live the life you’ve always imagined.

Whether you’re

1- E-commerce brand looking to dominate AI-driven search with content engineered for discovery, trust, and conversion

2- Seeking inspiration from risk-takers and thought leaders to play the hand you’ve been dealt with confidence and conviction

So Sloane is for you.

If you’re ready (or not) to move beyond a state of content, it’s going to take risks, a network, and advice to break out of life's constructs and launch the business, make the move, and embrace discomfort to grow and thrive.

The art of being So Sloane doesn’t get you back on track. It leads you to the best path.