WHAT IS SO SLOANE

After failing attempts to pitch my first startup to brands via cold emails under my given name, one that is far from trendy, I started emailing prospects under a faux assistant and email alias: Sloane.

The imaginary assistant’s emails outperformed mine tenfold. Sloane was adored, everyone gravitated towards her. She was chic, educated, interesting, a person you wanted to get to know, and one who always made everyone feel welcome. The persona won over hundreds of clients. I would hop on sales calls and prospects would often say: Sloane brought me here, we love her ideas. Little did they know:

I was Sloane.

Sloane evolved into an alter ego. When I was at my best––most confident, laughing, closing sales deals, making everyone feel welcome at a dinner party, connecting friends, taking solo international trips, and turning issues to solvable challenges––my friends would say Sloane showed up today.

What began as an imaginary assistant and evolved into an alter ego identified as Sloane, has morphed into a platform to write the story you want to tell and to live the life you’ve always imagined.

Whether you’re a brand building an online presence and driving social commerce, or you’re an individual seeking advice from successful leaders and risk takers through thought-provoking interviews, So Sloane is for you.

1st- A Content agency reimagined through AI, creators & culture

2nd- A platform and community to author your story and create positive change

If you’re ready (or not) to move beyond a state of content, it’s going to take risks, a network, and advice to break out of life's constructs and launch the business, make the move, embrace discomfort to grow and thrive.

The right advice doesn’t get you back on track. It leads you to the best path.