top Skincare, makeup and fashion trends 2025
Trends come and go, some stay long and drive monumental results for brands and creators. Other trends become fads.
As we step into 2025, the beauty and lifestyle industries are evolving faster than ever—blending science, sustainability, and self-expression. From cutting-edge skincare innovations powered by biotech to hair care routines focused on scalp health, this year is all about personalized beauty and mindful living. Makeup is shifting toward bold artistry and multi-use products, while fragrances are becoming more gender-fluid and rooted in natural ingredients. Personal care is leaning into clean formulations and eco-friendly packaging, and wellness continues to integrate holistic practices with advanced tech for a 360° approach to self-care. Even fashion is embracing this evolution, prioritizing timeless designs, sustainable fabrics, and AI-driven personalization.
Whether you’re a skincare enthusiast, a fragrance collector, or someone who loves to stay ahead of fashion trends, here’s your ultimate guide to the top beauty, wellness, and fashion trends to watch in 2025:
Skincare Trends 2025
Makeup Trends 2025
Hair Care Trends 2025
Products to air dry hair with non-toxic ingredients for your healthiest hair yet
Hyaluronic Acid Hair Serum with example product from Typology’s Restorative Hair Serum
Fragrance Trends 2025
Ai Fragrance
Wellness Trends 2025
Personal Care Trends 2025
Non-toxic detergent made with clean fragrance
Fashion Trends 2025
Western apparel, footwear, and accessories, most specifically concho belts
Portable Travel Steamer, most likely due to #eurosummer and the rise of linen shirts, dresses and pants
