top Skincare, makeup and fashion trends 2025
AI Perfume growth (credit: Exploding Topics)
Trends come and go, some stay long and drive monumental results for brands and creators. Other trends become fads.
As we step into 2025, the beauty and lifestyle industries are evolving faster than ever—blending science, sustainability, and self-expression. From cutting-edge skincare innovations powered by biotech to hair care routines focused on scalp health, this year is all about personalized beauty and mindful living. Makeup is shifting toward bold artistry and multi-use products, while fragrances are becoming more gender-fluid and rooted in natural ingredients. Personal care is leaning into clean formulations and eco-friendly packaging, and wellness continues to integrate holistic practices with advanced tech for a 360° approach to self-care. Even fashion is embracing this evolution, prioritizing timeless designs, sustainable fabrics, and AI-driven personalization.
Whether you’re a skincare enthusiast, a fragrance collector, or someone who loves to stay ahead of fashion trends, here’s your ultimate guide to the top beauty, wellness, and fashion trends to watch in 2025:
Skincare Trends 2025
Blue light sunscreen is a new generation of sun protection designed to shield the skin not only from ultraviolet (UV) rays but also from high-energy visible (HEV) light, commonly known as blue light. Blue light is emitted both by the sun and by digital devices like smartphones, computers, and LED lighting. Unlike UV rays, blue light penetrates deeper into the skin, potentially contributing to issues such as hyperpigmentation, loss of firmness, and premature aging. To counteract these effects, blue light sunscreens often include ingredients such as iron oxides or tinted pigments that block visible light, along with antioxidants that neutralize free radicals generated by light exposure.
Blue light sunscreen falls under the broader “Blue Light Protection” trend, which has gained traction alongside rising concerns about the effects of excessive screen exposure on both physical and mental health. The concept of a “digital detox” now garners around 28.8K monthly searches, reflecting this growing awareness. Studies show that over 45% of Gen Z have tried to cut back on their screen time, though 28% admit it’s been challenging. With more than one in four people working remotely, avoiding screens altogether has become increasingly difficult — making protective solutions like blue light skincare more relevant than ever.
The trend toward blue light protection has grown rapidly due to lifestyle shifts and increasing consumer awareness. As people spend more time indoors and in front of screens, the idea of “digital aging” has become a modern skincare concern. Brands have responded by marketing multi-functional sunscreens that claim to protect against both UV and digital light exposure. While scientific research on the long-term effects of blue light is still developing, the combination of health awareness, digital lifestyles, and innovation in skincare has made blue light sunscreen one of the most talked-about beauty trends in recent years.
Blue light screen protectors can be placed on phones to laptops to block the damaging blue light.
Red light therapy masks are wearable LED devices that use low-level red and near-infrared light to stimulate collagen production, reduce inflammation, and promote smoother, firmer skin — essentially offering an at-home version of a popular spa treatment. They’re trending thanks to the rise of “skin tech” in beauty, where consumers are looking for high-tech, noninvasive solutions that deliver visible results without downtime, boosted by TikTok demos and celebrity endorsements. Leading the market are brands like Dr. Dennis Gross, CurrentBody, HigherDose, and Omnilux, all known for creating FDA-cleared or dermatologist-approved devices that balance efficacy with ease of use, making red light therapy one of the hottest beauty investments of 2025.
What was once only marketed to consumers in hydration packets and bottled drinks is now the trending ingredient in skincare. Electrolytes — minerals like sodium, potassium, and magnesium — are making their way from sports drinks into skincare, fueled by the broader hydration and wellness trend. Brands such as Cocokind and Milk Makeup are launching electrolyte-infused cleansers and moisturizers, while retailers like Sephora are curating the category, and even spas are offering “electrolyte facials.” Though electrolytes like salt have long been used in product formulation, their new buzz stems largely from social media hype, with TikTok content around “electrolyte skin” gaining massive traction. Scientific evidence that topically applied electrolytes significantly improve skin hydration remains limited, especially compared to proven ingredients like hyaluronic acid, but the craze shows no signs of slowing as consumers lean into the promise of energized, well-hydrated skin.
Makeup Trends 2025
Hair Care Trends 2025
Non-toxic ingredients for your healthiest hair yet doesn’t stop at products—it goes into the routine of less heat, more care. And this is where air drying hair has sparked a growing trend. The “air-dry hair” trend is all about embracing your natural texture and letting hair dry mostly or completely without heat styling tools. It prioritizes healthy cuticles, less damage, and a more effortless, laid-back look—think soft waves, natural movement, and a “no-fuss” aesthetic. It’s gaining traction because of growing awareness of heat damage from blow dryers and styling tools, plus a broader shift toward sustainable, minimalist beauty routines. Avoiding heat means less breakage, more moisture retention, and less product/energy waste. (Elle Canada)
As for LolaVie (Jennifer Aniston’s brand), it’s helping drive this trend by creating products designed to support good results when air-drying, rather than forcing heat. For example, their Perfecting Leave-In promises frizz control, hydration, strength, and softness when hair is allowed to air dry. (shop.lolavie.com) Their Glossing Detangler is another multitasker: it detangles, smooths, enhances shine, fights frizz, and protects—helping hair look polished even without heat styling.
An example product is Typology’s Restorative Hair Serum.
Fragrance Trends 2025
Ai Fragrance
Wellness Trends 2025
Personal Care Trends 2025
Non-toxic detergent made with clean fragrance
Fashion Trends 2025
Western apparel, footwear, and accessories, most specifically concho belts
Portable Travel Steamer, most likely due to #eurosummer and the rise of linen shirts, dresses and pants
